PERFECT GAME BASEBALL – RETAIL LINE LAUNCH (Creative Direction and Brand Strategy)

Launched Perfect Game as a retail performance and lifestyle Apparel and Headwear brand as the world's premier amateur baseball development organization. Pitched and Landed wholesale business with Dick's Sporting Goods and Baseball Express, strong sales in 2022 and 68% sales growth in 2023. Guided Key 3rd Party partnerships and provided branding guidance for New Era, Oakley and Yeti

PRODUCT LINE IDEATION

Provided sketch concepts for performance, lifestyle and training product programs.

FINAL PRODUCT ASSORTMENTS

Adult, Youth and Ladies Performance and Lifestyle Collections.

PRODUCT DESIGNS

Final Approved Silhouettes.

BRAND IDENTITY

Defined corporate identity and branding. Logos and logo guide created for retail, on-field products, and marketing to create consistent brand usage across all product categories, web, social, event marketing and in-store presence.

TREND, MARKET AND CONSUMER RESEARCH

Key Trends for 2022 were identified and filtered to the target consumer to define concepts for initial product line assortments. Refined Perfect Game's robust brand backstory defining PG as a brand helping drive youth aspirations to become Major League Baseball players.