With over 25 years leading design, merchandising, and innovation across global lifestyle, sport, and licensed brands, I’ve consistently delivered revenue-driving product strategies, launched iconic product lines, and pioneered digital transformation.

From launching multi million-dollar retail brands to building market-defining apparel and headwear assortments for the world’s biggest brands and leagues — NFL, MLB, NCAA, and beyond — my work blends deep expertise in design innovation, licensing, merchandising, branding and omni-channel execution.

I bring over a decade of experience building and leading high-performing creative teams that deliver results, foster collaboration, and scale global impact.

The following highlights and case studies showcase proven leadership in driving commercial results, elevating brand partnerships, and building scalable go-to-market strategies that align creative vision with business goals.