LEVI'S – DIGITAL TRANSFORMATION – VISUAL MARKETING (Creative Direction, Brand Strategy)

Created a new workflow for Visual Merchandising Teams. Led 3D digital product creation and visual merchandising innovation, creating thousands of 3D garments in CLO 3D.

Using 3D assets enabled remote floorset planning for Levi’s teams. We leveraged PixelPool’s DTAIL platform to build immersive virtual retail environments, allowing users to drag-and-drop 3D products, adjust fixtures, and place retail marketing in real time. This solution successfully replaced in-person planogramming, streamlined timelines, and enabled seamless cross-functional collaboration during a critical period of disruption.

NIKE – RETAIL SIGNAGE (Creative Direction, Licensing)

Provided guidance for wholesale and Nike retail signage direction and worked with Leagues and Schools to secure licensed approvals.

NIKE – VISUAL MERCHANDISING (Creative Direction, Design)

Provided creative direction and visual mockups for seasonal in-store visual product presentations for Nike Retail, Licensed Team Shops and Key Wholesale partners.

ABERCROMBIE & FITCH – VISUAL MERCHANDISING (Creative Direction, Design, Fixture Design)

Created Visual Layouts and planogram concepts for A&F and abercrombie kid's Accessory Wallbays. Designed New Fixtures for Jewelry, Belts and Footwear. Additional design work creating seasonal Cashrap and Canoe Room retail store designs.