Project Scope
As a design leader at Nike with the Apparel & Equipment Product ID group, I provided creative direction, packaging expertise and design strategy for a company-wide global Nike Apparel and Equipment packaging design and on garment labeling system used across all Nike brands.
NIKE - Global Brand Packaging Design
Problem
With nearly half a billion pieces of packaging produced annually, Nike wanted to reassess the overall strategy, reduce environmental impact and complexity and create consistent and premium packaging.
Action
Created a new, simplified design system, reduced complexities and implemented policies ensuring brand consistency and compelling visual storytelling across all touchpoints.
Result
Reduced number of Apparel Hangtags by 85%. Provided consistent brand messaging across Nike brand and licensee packaging while adhering to sustainable initiatives and delivering enhanced, premium details to all product packaging and on garment labeling.
NIKE - Packaging Design
Packaging Designs for Apple / Nike + Partnership that included exclusive packaging for Apple Retail Stores.
Patterned with Apple Retail teams to create premium, exclusive products and packaging concepts to highlight the Apple / Nike+ Partnership
Created Packaging layouts and concepts as well as directed photoshoot for live model shots on location.
